Cut-out gingerbread house under headline

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Christmas · Instagram post · Reference

Cut-out gingerbread house under headline

The background is a flat charcoal-black. The only image is a photographic cut-out of an iced gingerbread house on a wooden board, lit warm and soft, and it partly covers the bottom of the headline to add depth. The white type and the golden-brown house give strong contrast in a restrained, magazine-like carousel cover. There are no other decorations.

Palette

#2a2a2a
#1d1d1d
#4d4b4a
#9f8e82
#746f6b
#b9a99e

Layout: A large centred serif headline sits in the middle of the frame, and a small gingerbread house cut-out overlaps its last line from below. Generous charcoal negative space surrounds them, with a small handle bottom-left and a swipe prompt bottom-right.
Typography: Large light editorial serif in white with an italic accent word; tiny tracked uppercase sans for the footer.

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Cut-out gingerbread house under headline.
- Look and feel: The background is a flat charcoal-black. The only image is a photographic cut-out of an iced gingerbread house on a wooden board, lit warm and soft, and it partly covers the bottom of the headline to add depth. The white type and the golden-brown house give strong contrast in a restrained, magazine-like carousel cover. There are no other decorations.
- Layout: A large centred serif headline sits in the middle of the frame, and a small gingerbread house cut-out overlaps its last line from below. Generous charcoal negative space surrounds them, with a small handle bottom-left and a swipe prompt bottom-right.
- Typography: Large light editorial serif in white with an italic accent word; tiny tracked uppercase sans for the footer.
- Colours: #2a2a2a, #1d1d1d, #4d4b4a, #9f8e82, #746f6b, #b9a99e (background #2a2a2a, text #b9a99e, accent #b9a99e).
- Mood and details: cozy, elegant, inviting, gingerbread house, icing details.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3588874698068611-9f7fd26917ac.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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