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Poster · Reference
Poster: Two side-by-side red billboards counting down distance
A flat red field on each poster carries the golden arches, a white distance figure and a white arrow pointing right. The joke is that the second board is only a few metres closer, which turns wayfinding into humour. It is photographed in daylight on a yellow brick building above a street, and the ultra-minimal repetition makes the idea.
Reference image for inspiration. Editable source files are not included.
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