Vintage Chinese tear-off calendar page for the Year of the Snake

Reference found on Pinterest, saved by Stephany Hernandez Cantillo. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Instagram post · Reference

Vintage Chinese tear-off calendar page for the Year of the Snake

A background of textured dark-green ceramic tiles under soft vignette lighting gives a nostalgic Chinese-print feel. The central cream paper page has torn edges, a subtle crease texture and a faint line-drawn snake behind the date. Rust-red and ochre paper scraps, a lucky-cat stamp, tape pieces and sticker labels are layered around it with drop shadows. The palette is limited to teal-green, rust red, cream and muted gold.

Palette

#f7f4e9
#2f3d2a
#cccbbf
#45553d
#172418
#ae8f70

Layout: A cream calendar page with a red header is pinned at the centre over a green tile wall, with a huge date numeral as the focal point and framed text boxes below it. Collaged elements sit at the edges: a lantern and couplet banners on the left and right, a snake illustration at the top right, a discount ticket at the bottom left and an oval logo sticker at the bottom right.
Typography: Large high-contrast deep-green serif numerals; bold Chinese display characters; small clean sans caps for the body text and the framed labels.

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My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Vintage Chinese tear-off calendar page for the Year of the Snake.
- Look and feel: A background of textured dark-green ceramic tiles under soft vignette lighting gives a nostalgic Chinese-print feel. The central cream paper page has torn edges, a subtle crease texture and a faint line-drawn snake behind the date. Rust-red and ochre paper scraps, a lucky-cat stamp, tape pieces and sticker labels are layered around it with drop shadows. The palette is limited to teal-green, rust red, cream and muted gold.
- Layout: A cream calendar page with a red header is pinned at the centre over a green tile wall, with a huge date numeral as the focal point and framed text boxes below it. Collaged elements sit at the edges: a lantern and couplet banners on the left and right, a snake illustration at the top right, a discount ticket at the bottom left and an oval logo sticker at the bottom right.
- Typography: Large high-contrast deep-green serif numerals; bold Chinese display characters; small clean sans caps for the body text and the framed labels.
- Colours: #f7f4e9, #2f3d2a, #cccbbf, #45553d, #172418, #ae8f70 (background #ae8f70, text #172418, accent #172418).
- Mood and details: nostalgic, festive, warm, tear-off calendar, snake, green tiles, red couplet banners, lucky cat, paper lantern.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/351912467157224-7b310709b8a1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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