Candy-cane letterforms over a green halftone close-up of a laughing old man's face

Reference found on Pinterest, saved by Kirsten Newkirk. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Candy-cane letterforms over a green halftone close-up of a laughing old man's face

A two-colour screen-print look on off-white paper: a coarse green halftone close-up of an elderly man's laughing face, set slightly rotated. Striped red-and-white candy-cane letterforms with soft shading are laid over the face and cover most of it. The only other colour is a spot fluorescent red used for all the text. Swiss-poster feel with a flat printed finish.

Palette

#f0f1ed
#819c7b
#9cb397
#e0cbc0
#62835d
#f24a3b

Layout: A tilted green halftone photo fills the centre of an off-white sheet, with oversized red-and-white candy-cane letters in two lines on top of it. The event title runs down the right edge, the opening date runs up the left edge, and small date and address columns sit along the bottom.
Typography: Custom lettering made from striped candy-cane shapes for the headline; bold red condensed sans caps set vertically; small red sans for the details

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1532 px (same shape as the reference).

Art direction to follow:
- The idea: Candy-cane letterforms over a green halftone close-up of a laughing old man's face.
- Look and feel: A two-colour screen-print look on off-white paper: a coarse green halftone close-up of an elderly man's laughing face, set slightly rotated. Striped red-and-white candy-cane letterforms with soft shading are laid over the face and cover most of it. The only other colour is a spot fluorescent red used for all the text. Swiss-poster feel with a flat printed finish.
- Layout: A tilted green halftone photo fills the centre of an off-white sheet, with oversized red-and-white candy-cane letters in two lines on top of it. The event title runs down the right edge, the opening date runs up the left edge, and small date and address columns sit along the bottom.
- Typography: Custom lettering made from striped candy-cane shapes for the headline; bold red condensed sans caps set vertically; small red sans for the details
- Colours: #f0f1ed, #819c7b, #9cb397, #e0cbc0, #62835d, #f24a3b (background #f0f1ed, text #62835d, accent #f24a3b).
- Mood and details: witty, festive, bold, candy canes, halftone photo, candy-cane lettering, rotated text.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/351912462470102-9d4f7f6d5deb.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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