Snow-dusted car emblem forming a Christmas tree shape

Reference found on Pinterest, saved by Andrejo. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Snow-dusted car emblem forming a Christmas tree shape

A macro photo of a red car bonnet covered in fine powdery frost, with soft even light bringing out the crystalline texture. The chrome double-chevron badge catches highlights, and a vertical stripe wiped clear of snow beneath it forms a tree trunk. Small icicles hang over the dark grille at the base, and the finish is cool, desaturated and textural.

Palette

#d9a8b6
#c08697
#130f14
#a36879
#682f40
#864b5d

Layout: A close-up of the bonnet fills the frame, with the chrome chevron emblem centred and a bare red trunk line below it that turns the emblem into a tree. A small lowercase greeting sits centred on the dark grille at the bottom.
Typography: Small, thin lowercase white sans-serif, quiet and understated.

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photographic
minimal
dark
frost
snow
chrome emblem
icicles
christmas tree shape
cool
understated
clever

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Snow-dusted car emblem forming a Christmas tree shape.
- Look and feel: A macro photo of a red car bonnet covered in fine powdery frost, with soft even light bringing out the crystalline texture. The chrome double-chevron badge catches highlights, and a vertical stripe wiped clear of snow beneath it forms a tree trunk. Small icicles hang over the dark grille at the base, and the finish is cool, desaturated and textural.
- Layout: A close-up of the bonnet fills the frame, with the chrome chevron emblem centred and a bare red trunk line below it that turns the emblem into a tree. A small lowercase greeting sits centred on the dark grille at the bottom.
- Typography: Small, thin lowercase white sans-serif, quiet and understated.
- Colours: #d9a8b6, #c08697, #130f14, #a36879, #682f40, #864b5d (background #d9a8b6, text #130f14, accent #682f40).
- Mood and details: cool, understated, clever, frost, snow, chrome emblem, icicles, christmas tree shape.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/35184440833066029-fa739f13fd6a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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