Tear-off paper flyer with gold rings on each strip

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Instagram post · Reference

Tear-off paper flyer with gold rings on each strip

Recreates the familiar community-noticeboard tear-off flyer on off-white, textured paper with rough torn edges and a soft drop shadow against a pale grey ground. Each vertical strip holds one cut-out gold ring, from a floral cabochon to a cuff, a hoop, a twisted band and a baguette stone, all lit softly and evenly. One strip is already torn off and angled aside, which carries the joke. The look is monochrome and restrained, so the warm gold is the only colour.

Palette

#eaeaea
#d5d5d5
#c8c5c1
#9c9c9b
#cda970

Layout: A torn paper flyer sits centred on a light grey backdrop, with the headline centred in its upper half. Five tear-off tabs along the bottom each hold one gold ring, and a sixth tab lies torn off and tilted at the right, carrying the brand name set vertically.
Typography: Tightly kerned, elegant serif set in upper and lower case in dark charcoal. The brand name on the torn tab uses the same serif, rotated vertically.

All creative ads for jewellery brands, watch, eyewear and bag brands

minimal
photographic
typographic
tear-off flyer
torn paper strips
gold rings
paper texture
witty
clean
playful

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Tear-off paper flyer with gold rings on each strip.
- Look and feel: Recreates the familiar community-noticeboard tear-off flyer on off-white, textured paper with rough torn edges and a soft drop shadow against a pale grey ground. Each vertical strip holds one cut-out gold ring, from a floral cabochon to a cuff, a hoop, a twisted band and a baguette stone, all lit softly and evenly. One strip is already torn off and angled aside, which carries the joke. The look is monochrome and restrained, so the warm gold is the only colour.
- Layout: A torn paper flyer sits centred on a light grey backdrop, with the headline centred in its upper half. Five tear-off tabs along the bottom each hold one gold ring, and a sixth tab lies torn off and tilted at the right, carrying the brand name set vertically.
- Typography: Tightly kerned, elegant serif set in upper and lower case in dark charcoal. The brand name on the torn tab uses the same serif, rotated vertically.
- Colours: #eaeaea, #d5d5d5, #c8c5c1, #9c9c9b, #cda970 (background #eaeaea, text #9c9c9b, accent #cda970).
- Mood and details: witty, clean, playful, tear-off flyer, torn paper strips, gold rings, paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/349240146126023538-974bc90f1410.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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