Giant silver typography with a meditating Shiva silhouette cut into it

Reference found on Pinterest, saved by Krina Parekh. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Instagram post · Reference

Giant silver typography with a meditating Shiva silhouette cut into it

The background is a near-black gradient with a subtle vignette. The oversized silver letterforms are the hero, and the silhouette of a meditating Shiva is knocked out of the counter of one letter. A shadowy Adiyogi bust behind the type is lit only by a glowing white crescent moon and a small red tilak drop, which give the only colour accents. The finish is sleek, monochrome and premium.

Palette

#0e0e0f
#1c1c1d
#2e2e2f
#040404
#000000
#c0c1c3

Layout: The logo sits top left. A left-aligned typographic block fills the centre, with a small letter-spaced top line over massive two-line caps, and a dark Shiva bust emerges from behind the text on the right. A footer strip holds the website, phone number and social icons, separated by vertical bars.
Typography: Heavy geometric sans caps in silver-grey gradient for the main word; widely tracked light sans for the kicker; small clean sans in the footer.

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typographic
dark
minimal
Adiyogi bust
crescent moon
meditating Shiva silhouette
red tilak
spiritual
bold
serene

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Giant silver typography with a meditating Shiva silhouette cut into it.
- Look and feel: The background is a near-black gradient with a subtle vignette. The oversized silver letterforms are the hero, and the silhouette of a meditating Shiva is knocked out of the counter of one letter. A shadowy Adiyogi bust behind the type is lit only by a glowing white crescent moon and a small red tilak drop, which give the only colour accents. The finish is sleek, monochrome and premium.
- Layout: The logo sits top left. A left-aligned typographic block fills the centre, with a small letter-spaced top line over massive two-line caps, and a dark Shiva bust emerges from behind the text on the right. A footer strip holds the website, phone number and social icons, separated by vertical bars.
- Typography: Heavy geometric sans caps in silver-grey gradient for the main word; widely tracked light sans for the kicker; small clean sans in the footer.
- Colours: #0e0e0f, #1c1c1d, #2e2e2f, #040404, #000000, #c0c1c3 (background #2e2e2f, text #c0c1c3, accent #c0c1c3).
- Mood and details: spiritual, bold, serene, Adiyogi bust, crescent moon, meditating Shiva silhouette, red tilak.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/346988346308815569-543014edfd1f.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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