Woman in red holding a drink cup inside a flowing red fabric dragon

Reference found on Pinterest, saved by 土屋. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Poster · Reference

Woman in red holding a drink cup inside a flowing red fabric dragon

A sunlit desert with golden rippled dunes, barren mountains and a clear pale-blue sky, lit by hard low-angle sun that casts long shadows. A vast, translucent red tulle sculpture swirls around the subject in the shape of a dragon, making a ring frame. The model wears a monochrome red wrap coat and textured red skirt and holds a red patterned cup at chest height. The saturated red against sand and blue gives a high-fashion campaign finish.

Palette

#cda579
#c3383c
#97b9d8
#841b19
#77655b
#390a0a

Layout: The model stands centred on the sand, framed by a huge circular sweep of red tulle shaped into a dragon whose head points right, with a small round red logo at top centre. A thin black strip along the bottom holds a small centred caption.
Typography: Minimal: tiny centred serif Chinese caption on a black bar; branding comes only from a circular emblem.

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Design an original Lunar New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1664 px (same shape as the reference).

Art direction to follow:
- The idea: Woman in red holding a drink cup inside a flowing red fabric dragon.
- Look and feel: A sunlit desert with golden rippled dunes, barren mountains and a clear pale-blue sky, lit by hard low-angle sun that casts long shadows. A vast, translucent red tulle sculpture swirls around the subject in the shape of a dragon, making a ring frame. The model wears a monochrome red wrap coat and textured red skirt and holds a red patterned cup at chest height. The saturated red against sand and blue gives a high-fashion campaign finish.
- Layout: The model stands centred on the sand, framed by a huge circular sweep of red tulle shaped into a dragon whose head points right, with a small round red logo at top centre. A thin black strip along the bottom holds a small centred caption.
- Typography: Minimal: tiny centred serif Chinese caption on a black bar; branding comes only from a circular emblem.
- Colours: #cda579, #c3383c, #97b9d8, #841b19, #77655b, #390a0a (background #97b9d8, text #390a0a, accent #c3383c).
- Mood and details: majestic, joyful, cinematic, red tulle dragon, desert dunes, mountains, branded cup, opera-mask logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/346777240301786302-21e82fa96154.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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