Red paper peeled back to reveal a green triangular Christmas tree

Reference found on Pinterest, saved by Natalie Sichko. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Red paper peeled back to reveal a green triangular Christmas tree

Textured red paper background whose lower edge curls back in two flaps to form a green tree shape with a cut-out star above it. Soft shadows under the curled edges give a tactile papercraft depth. Strict two-colour red and green palette with white type. Minimal, clever and print-like finish.

Palette

#eb3435
#1e5741
#f19292
#f8dcdc
#142e22
#58846b

Layout: Centred greeting in the upper third with small year beneath and brand name below; the paper-curl tree rises from the lower green band at centre, with logo and tagline centred at the bottom.
Typography: Condensed bold white sans caps for greeting; small monospaced white caps for year and tagline.

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Red paper peeled back to reveal a green triangular Christmas tree.
- Look and feel: Textured red paper background whose lower edge curls back in two flaps to form a green tree shape with a cut-out star above it. Soft shadows under the curled edges give a tactile papercraft depth. Strict two-colour red and green palette with white type. Minimal, clever and print-like finish.
- Layout: Centred greeting in the upper third with small year beneath and brand name below; the paper-curl tree rises from the lower green band at centre, with logo and tagline centred at the bottom.
- Typography: Condensed bold white sans caps for greeting; small monospaced white caps for year and tagline.
- Colours: #eb3435, #1e5741, #f19292, #f8dcdc, #142e22, #58846b (background #eb3435, text #142e22, accent #f19292).
- Mood and details: warm, witty, clean, paper-curl christmas tree, star, textured paper, shark logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/345862446406773652-d82f97bc0796.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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