Pyramid of slim beer cans forming a Christmas tree

Reference found on Pinterest, saved by Melissa Villarosa. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Pyramid of slim beer cans forming a Christmas tree

A dark green gradient background glows brighter behind the product and fades to near-black at the edges. Green cans are stacked in tiers of three and two like a tree, with a subtle glossy floor reflection. A glowing white crown on top works as the star. The moody spotlight and premium product rendering keep it restrained.

Palette

#01140d
#052918
#1c4429
#335d3a
#4e794d
#709669

Layout: A two-line headline sits centred at the top. A narrow stepped pyramid of cans stands in the centre, topped by a glowing crown. The product line is bottom-left and the logo with tagline is bottom-right.
Typography: Bold rounded humanist sans in white for the headline; smaller matching sans for the footer lines; script brand logotype

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witty
premium
festive

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1526 px (same shape as the reference).

Art direction to follow:
- The idea: Pyramid of slim beer cans forming a Christmas tree.
- Look and feel: A dark green gradient background glows brighter behind the product and fades to near-black at the edges. Green cans are stacked in tiers of three and two like a tree, with a subtle glossy floor reflection. A glowing white crown on top works as the star. The moody spotlight and premium product rendering keep it restrained.
- Layout: A two-line headline sits centred at the top. A narrow stepped pyramid of cans stands in the centre, topped by a glowing crown. The product line is bottom-left and the logo with tagline is bottom-right.
- Typography: Bold rounded humanist sans in white for the headline; smaller matching sans for the footer lines; script brand logotype
- Colours: #01140d, #052918, #1c4429, #335d3a, #4e794d, #709669 (background #01140d, text #709669, accent #4e794d).
- Mood and details: witty, premium, festive, stacked cans, christmas tree, glowing crown topper, reflection.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3448137209189620-349a3c26d429.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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