Aerial boat and pookalam integrated into ONAM lettering

Reference found on Pinterest, saved by Jhankhna Chheda. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Onam · Instagram post · Reference

Aerial boat and pookalam integrated into ONAM lettering

This is an aerial photo of deep teal water with fine surface texture, evenly lit from above. A red, orange and yellow flower pookalam acts as the O, and a small wooden boat carrying people cuts through the word. Its foamy white wake is the main diagonal leading line. Out-of-focus green palm leaves in the corners frame the scene with a tropical Kerala feel. The finish is clean and modern.

Palette

#047b7d
#07686a
#1d9092
#30702a
#1c4a39
#9ec3c1

Layout: Centred typography sits a little above the middle: a thin, widely tracked HAPPY above a bold ONAM. A round pookalam replaces the O, and a top-down boat slices through the letters, leaving a white wake that trails to the bottom right. Palm fronds crop in from the top and corners, a small logo is centred at the bottom, and plenty of open teal water surrounds everything.
Typography: Ultra-thin wide-tracked sans caps over heavy condensed bold sans caps in white

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Design an original Onam Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Aerial boat and pookalam integrated into ONAM lettering.
- Look and feel: This is an aerial photo of deep teal water with fine surface texture, evenly lit from above. A red, orange and yellow flower pookalam acts as the O, and a small wooden boat carrying people cuts through the word. Its foamy white wake is the main diagonal leading line. Out-of-focus green palm leaves in the corners frame the scene with a tropical Kerala feel. The finish is clean and modern.
- Layout: Centred typography sits a little above the middle: a thin, widely tracked HAPPY above a bold ONAM. A round pookalam replaces the O, and a top-down boat slices through the letters, leaving a white wake that trails to the bottom right. Palm fronds crop in from the top and corners, a small logo is centred at the bottom, and plenty of open teal water surrounds everything.
- Typography: Ultra-thin wide-tracked sans caps over heavy condensed bold sans caps in white
- Colours: #047b7d, #07686a, #1d9092, #30702a, #1c4a39, #9ec3c1 (background #07686a, text #9ec3c1, accent #1d9092).
- Mood and details: serene, fresh, festive, pookalam, boat, water wake, palm leaves, aerial sea.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/343962490314247704-c6178347ae8a.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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