Bickering cartoon siblings casting adult shadows performing tilak ritual

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Bhai Dooj · Instagram post · Reference

Bickering cartoon siblings casting adult shadows performing tilak ritual

Soft white-grey studio backdrop with a floor-and-wall corner. Two flat cartoon children argue in the foreground, and their cast shadows show them as grown-ups doing the tilak ritual with a plate of sweets. That contrast is the whole idea. The colour is mostly neutral with red and green accents and clean vector shading.

Palette

#f8f8f8
#dfdedf
#a4a3a4
#c3c0c0
#848b83
#221e1f

Layout: Kids stand at lower centre with their long grey shadows stretching up the left wall, while the title lockup and wish sit top-right. A black bar across the bottom holds the brand name, and there's lots of white space.
Typography: Red script 'Happy' and black brush-script 'Bhai' over bold red sans caps where the O's are roli and rice bowls; small geometric sans body; condensed sans caps in the footer bar.

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illustrated
minimal
flat
playful
sibling cartoon
shadow silhouettes
tilak
sweets plate
roli-rice bowls
nostalgic
warm
witty

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Design an original Bhai Dooj Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Bickering cartoon siblings casting adult shadows performing tilak ritual.
- Look and feel: Soft white-grey studio backdrop with a floor-and-wall corner. Two flat cartoon children argue in the foreground, and their cast shadows show them as grown-ups doing the tilak ritual with a plate of sweets. That contrast is the whole idea. The colour is mostly neutral with red and green accents and clean vector shading.
- Layout: Kids stand at lower centre with their long grey shadows stretching up the left wall, while the title lockup and wish sit top-right. A black bar across the bottom holds the brand name, and there's lots of white space.
- Typography: Red script 'Happy' and black brush-script 'Bhai' over bold red sans caps where the O's are roli and rice bowls; small geometric sans body; condensed sans caps in the footer bar.
- Colours: #f8f8f8, #dfdedf, #a4a3a4, #c3c0c0, #848b83, #221e1f (background #f8f8f8, text #221e1f, accent #221e1f).
- Mood and details: nostalgic, warm, witty, sibling cartoon, shadow silhouettes, tilak, sweets plate, roli-rice bowls.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/343892121558355581-5affc76b9fe6.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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