Golden ghee pouring from a wooden spoon into a clay pot

Reference found on Pinterest, saved by nidhi saha. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dhanteras · Instagram post · Reference

Golden ghee pouring from a wooden spoon into a clay pot

A deep maroon-red flat background makes the saturated yellow ghee stand out. A glossy ghee stream falls from a wooden spoon into a painted terracotta pot, with a star-sparkle highlight where it meets the surface. Gold coins fly around the edges and pile up along the bottom, with a warm orange rangoli mandala behind the pot. The composite has a rich, appetising finish.

Palette

#8c2523
#9e4d27
#ba713b
#dfa02f
#3b1a10
#fddf3b

Layout: A hand with a spoon enters from the top left, and a thin stream of ghee drops straight down the centre into a pot at bottom centre, framed by piles of coins and a rangoli arc. The two-line headline sits centred across the stream, the logo is top right and the CTA and hashtag are centred at the bottom.
Typography: Casual hand-drawn brush sans for the headline, in white with a golden-yellow second line; clean geometric sans in white for the bottom lines.

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photographic
bright
traditional
ghee pour
clay pot
gold coins
rangoli
wooden spoon
rich
warm
auspicious

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Design an original Dhanteras Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Golden ghee pouring from a wooden spoon into a clay pot.
- Look and feel: A deep maroon-red flat background makes the saturated yellow ghee stand out. A glossy ghee stream falls from a wooden spoon into a painted terracotta pot, with a star-sparkle highlight where it meets the surface. Gold coins fly around the edges and pile up along the bottom, with a warm orange rangoli mandala behind the pot. The composite has a rich, appetising finish.
- Layout: A hand with a spoon enters from the top left, and a thin stream of ghee drops straight down the centre into a pot at bottom centre, framed by piles of coins and a rangoli arc. The two-line headline sits centred across the stream, the logo is top right and the CTA and hashtag are centred at the bottom.
- Typography: Casual hand-drawn brush sans for the headline, in white with a golden-yellow second line; clean geometric sans in white for the bottom lines.
- Colours: #8c2523, #9e4d27, #ba713b, #dfa02f, #3b1a10, #fddf3b (background #8c2523, text #fddf3b, accent #dfa02f).
- Mood and details: rich, warm, auspicious, ghee pour, clay pot, gold coins, rangoli, wooden spoon.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/343751384076281356-1dd99315d5f3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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