Reference found on Pinterest, saved by Pintu Mondal. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Women's Day · Instagram post · Reference

Layered paper-cut woman's profile holding scenes of active women

The whole canvas is monochrome crimson red with soft gradient lighting. The hero is a layered paper-cut silhouette of a woman's head and hair, with depth shown through stacked shadows. Inside the cavities, red-tinted photos show women cycling, sitting outdoors and walking with a child. The tonal red finish keeps everything cohesive and dimensional.

Palette

#951320
#aa2126
#bf2f2e
#d34338
#64050b
#d86c69

Layout: Logo sits at top left and the date with a script greeting at top right. A large layered paper-cut profile fills the centre, and the bold two-line headline is centred at the bottom.
Typography: Heavy italic sans caps for the date and headline, with an embossed tone-on-tone effect; flowing handwritten script for the greeting

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illustrated
photographic
minimal
paper-cut layers
woman profile silhouette
monochrome red photos
bicycle
empowering
warm
reflective

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Design an original Women's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Layered paper-cut woman's profile holding scenes of active women.
- Look and feel: The whole canvas is monochrome crimson red with soft gradient lighting. The hero is a layered paper-cut silhouette of a woman's head and hair, with depth shown through stacked shadows. Inside the cavities, red-tinted photos show women cycling, sitting outdoors and walking with a child. The tonal red finish keeps everything cohesive and dimensional.
- Layout: Logo sits at top left and the date with a script greeting at top right. A large layered paper-cut profile fills the centre, and the bold two-line headline is centred at the bottom.
- Typography: Heavy italic sans caps for the date and headline, with an embossed tone-on-tone effect; flowing handwritten script for the greeting
- Colours: #951320, #aa2126, #bf2f2e, #d34338, #64050b, #d86c69 (background #951320, text #d86c69, accent #d34338).
- Mood and details: empowering, warm, reflective, paper-cut layers, woman profile silhouette, monochrome red photos, bicycle.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/343399540357452297-42c2258a07e7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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