Charkha spinning wheel with its wheel replaced by an e-bike tyre

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Gandhi Jayanti · Instagram post · Reference

Charkha spinning wheel with its wheel replaced by an e-bike tyre

A solid saffron-yellow background holds a flat vector charkha in brown wood tones with simple grain lines and a round orange spindle. Its big wheel is swapped for a realistic black motorcycle alloy wheel and tyre, joined to the spindle by thin cream thread lines. The only focal point is this product-meets-heritage visual pun. The finish is clean, flat and minimal, with no shadows except on the tyre render.

Palette

#fcae18
#2f2d2d
#9c5d30
#cd862d
#6e412a

Layout: The hybrid charkha illustration sits centred on a flat field, with the tyre on the right and a small spindle on the left. The logo is top-left and the hashtag bottom-left, leaving generous empty space around them.
Typography: Bold geometric sans caps for the logo; clean regular sans for the hashtag

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Design an original Gandhi Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Charkha spinning wheel with its wheel replaced by an e-bike tyre.
- Look and feel: A solid saffron-yellow background holds a flat vector charkha in brown wood tones with simple grain lines and a round orange spindle. Its big wheel is swapped for a realistic black motorcycle alloy wheel and tyre, joined to the spindle by thin cream thread lines. The only focal point is this product-meets-heritage visual pun. The finish is clean, flat and minimal, with no shadows except on the tyre render.
- Layout: The hybrid charkha illustration sits centred on a flat field, with the tyre on the right and a small spindle on the left. The logo is top-left and the hashtag bottom-left, leaving generous empty space around them.
- Typography: Bold geometric sans caps for the logo; clean regular sans for the hashtag
- Colours: #fcae18, #2f2d2d, #9c5d30, #cd862d, #6e412a (background #fcae18, text #2f2d2d, accent #cd862d).
- Mood and details: clever, respectful, warm, charkha, motorcycle wheel, spinning wheel, thread.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/338544097002425172-7a9af97d31fe.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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