Father in red cape carrying child on shoulders, seen from behind

Reference found on Pinterest, saved by Marcelo Costa. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Father in red cape carrying child on shoulders, seen from behind

Bright saturated blue sky with fluffy white clouds and a sun flare in the top-left corner. A father in a denim shirt and a flowing vivid red cape lifts a child in a matching denim shirt on his shoulders, arms raised in triumph. The red cape against the blue sky gives strong complementary contrast and doubles as the backing for the white text. The finish is a clean, hyper-real stock-style photo.

Palette

#3d8abe
#8fafc6
#e6ded7
#22618e
#7f1108
#1a2638

Layout: Full-bleed photo seen from a low angle behind the father, whose raised arms hold the child's hands and frame the top. A small circular logo sits top centre, and the stacked headline and greeting are centred on the red cape in the lower half.
Typography: Bold geometric sans caps for the stacked white headline; light rounded sans for the greeting beneath.

photographic
bright
superhero cape
child on shoulders
blue sky
clouds
raised hands
joyful
heroic
warm

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Father in red cape carrying child on shoulders, seen from behind.
- Look and feel: Bright saturated blue sky with fluffy white clouds and a sun flare in the top-left corner. A father in a denim shirt and a flowing vivid red cape lifts a child in a matching denim shirt on his shoulders, arms raised in triumph. The red cape against the blue sky gives strong complementary contrast and doubles as the backing for the white text. The finish is a clean, hyper-real stock-style photo.
- Layout: Full-bleed photo seen from a low angle behind the father, whose raised arms hold the child's hands and frame the top. A small circular logo sits top centre, and the stacked headline and greeting are centred on the red cape in the lower half.
- Typography: Bold geometric sans caps for the stacked white headline; light rounded sans for the greeting beneath.
- Colours: #3d8abe, #8fafc6, #e6ded7, #22618e, #7f1108, #1a2638 (background #8fafc6, text #1a2638, accent #7f1108).
- Mood and details: joyful, heroic, warm, superhero cape, child on shoulders, blue sky, clouds, raised hands.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/337981147062534069-2cb1faadf8aa.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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