Lantern silhouette filled with grainy tangyuan dumplings and chopsticks

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Lunar New Year · Story · Reference

Lantern silhouette filled with grainy tangyuan dumplings and chopsticks

The background is a soft pink-red gradient that fades to near-white in the middle, with blurred lantern shapes at the top and bottom. The hero lantern is a flat coral-red shape with fine noise grain. Its spherical rice balls are shaded with stippled gradients, and a pair of thin chopsticks lifts one ball. The palette is monochrome red-pink, with a gentle, airy and dreamy finish.

Palette

#fcf4f4
#f0b7b8
#f5d6d5
#e17877
#eb9a9b
#e7585d

Layout: A centred vertical lantern with rice balls inside it sits in the middle of the frame. The white serif title runs across the top, with two large Chinese characters at the left and right edges and small date text centred between them. Below the lantern are a small Chinese greeting, a large bracketed Chinese headline and tiny English lines, and a split footer runs along the bottom.
Typography: Elegant high-contrast Didone-style serif for the English title; Chinese serif (Song-style) characters in white; tiny centred serif caps for the body text.

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illustrated
gradient
minimal
lantern
tangyuan rice balls
chopsticks
tassel
grain texture
warm
soft
festive

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Design an original Lunar New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Lantern silhouette filled with grainy tangyuan dumplings and chopsticks.
- Look and feel: The background is a soft pink-red gradient that fades to near-white in the middle, with blurred lantern shapes at the top and bottom. The hero lantern is a flat coral-red shape with fine noise grain. Its spherical rice balls are shaded with stippled gradients, and a pair of thin chopsticks lifts one ball. The palette is monochrome red-pink, with a gentle, airy and dreamy finish.
- Layout: A centred vertical lantern with rice balls inside it sits in the middle of the frame. The white serif title runs across the top, with two large Chinese characters at the left and right edges and small date text centred between them. Below the lantern are a small Chinese greeting, a large bracketed Chinese headline and tiny English lines, and a split footer runs along the bottom.
- Typography: Elegant high-contrast Didone-style serif for the English title; Chinese serif (Song-style) characters in white; tiny centred serif caps for the body text.
- Colours: #fcf4f4, #f0b7b8, #f5d6d5, #e17877, #eb9a9b, #e7585d (background #fcf4f4, text #e7585d, accent #e17877).
- Mood and details: warm, soft, festive, lantern, tangyuan rice balls, chopsticks, tassel, grain texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3377768467540527-d760a39ed010.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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