Ravana's ten heads in red line art with an arrow rising from an open book

Reference found on Pinterest, saved by Vijayshree Bhatia. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

Ravana's ten heads in red line art with an arrow rising from an open book

A deep maroon-to-crimson radial gradient background with a darker vignette at the edges. Ravana's crowned heads are drawn in fine glowing red linework, with the largest head in the centre. At the bottom, a realistic white open book with fluttering pages casts a soft shadow and sends a thin white arrow up towards the heads, making the knowledge-versus-evil idea clear.

Palette

#560417
#990323
#850320
#6f071e
#7f3f4b
#9c5d6a

Layout: The headline and greeting are centred at the top. A row of ten Ravana heads spans the middle with small social-issue labels scattered around it. A white arrow shoots up from an open book at the bottom centre, with the name centred below.
Typography: Classic serif for the headline and labels; bold geometric sans caps for the greeting and name.

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illustrated
dark
traditional
ten-headed ravana line art
open book
arrow
inspirational
dramatic
thoughtful

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Ravana's ten heads in red line art with an arrow rising from an open book.
- Look and feel: A deep maroon-to-crimson radial gradient background with a darker vignette at the edges. Ravana's crowned heads are drawn in fine glowing red linework, with the largest head in the centre. At the bottom, a realistic white open book with fluttering pages casts a soft shadow and sends a thin white arrow up towards the heads, making the knowledge-versus-evil idea clear.
- Layout: The headline and greeting are centred at the top. A row of ten Ravana heads spans the middle with small social-issue labels scattered around it. A white arrow shoots up from an open book at the bottom centre, with the name centred below.
- Typography: Classic serif for the headline and labels; bold geometric sans caps for the greeting and name.
- Colours: #560417, #990323, #850320, #6f071e, #7f3f4b, #9c5d6a (background #560417, text #9c5d6a, accent #990323).
- Mood and details: inspirational, dramatic, thoughtful, ten-headed ravana line art, open book, arrow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/33706697203638882-28c314067f7c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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