Black archer silhouette shooting a wooden spoon of chilli powder

Reference found on Pinterest, saved by Vijayshree Bhatia. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

Black archer silhouette shooting a wooden spoon of chilli powder

Light grey-white gradient background with a faint watermark of the brand mark and a script word. A flat black archer stands on a strip of coriander or cumin powder, set against a round mound of turmeric that acts as a sun. His arrow is a wooden spoon heaped with red chilli, trailing a fiery smoke of chilli dust. Photo-real spice textures are combined with a flat silhouette.

Palette

#f2f2f2
#e4a140
#b18852
#ded0bd
#b8aaa3
#242022

Layout: Social handles and website top-left; centred greeting stacked over a tagline at the top; archer silhouette in the centre on a turmeric disc, with the spoon-arrow heading top-right into a chilli burst; ground of spice powder along the bottom and the logo in the bottom-left corner.
Typography: Wide-tracked light sans 'HAPPY' over heavy geometric sans caps; small tracked sans tagline.

More Dussehra designs for food and beverage brands, FMCG brands

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collage
photographic
minimal
archer silhouette
turmeric powder sun
chilli powder flame
wooden spoon as arrow
spice ground
bold
witty
earthy

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Black archer silhouette shooting a wooden spoon of chilli powder.
- Look and feel: Light grey-white gradient background with a faint watermark of the brand mark and a script word. A flat black archer stands on a strip of coriander or cumin powder, set against a round mound of turmeric that acts as a sun. His arrow is a wooden spoon heaped with red chilli, trailing a fiery smoke of chilli dust. Photo-real spice textures are combined with a flat silhouette.
- Layout: Social handles and website top-left; centred greeting stacked over a tagline at the top; archer silhouette in the centre on a turmeric disc, with the spoon-arrow heading top-right into a chilli burst; ground of spice powder along the bottom and the logo in the bottom-left corner.
- Typography: Wide-tracked light sans 'HAPPY' over heavy geometric sans caps; small tracked sans tagline.
- Colours: #f2f2f2, #e4a140, #b18852, #ded0bd, #b8aaa3, #242022 (background #f2f2f2, text #242022, accent #e4a140).
- Mood and details: bold, witty, earthy, archer silhouette, turmeric powder sun, chilli powder flame, wooden spoon as arrow, spice ground.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/33706697201979581-a59caceed221.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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