Cast of models queuing into a winding line of red silhouettes

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Lunar New Year · Instagram post · Reference

Cast of models queuing into a winding line of red silhouettes

The background is a seamless pale grey studio sweep with soft, even light. Models in muted brown, black, white and cobalt-blue layers stand in a staggered line, and the man in front holds a glossy black leather clutch. Behind them the line carries on as flat red cut-out silhouettes that snake into the distance and shrink to show depth. Mixing photography with graphic silhouettes gives it a refined, conceptual editorial finish.

Palette

#eeeeee
#dbdada
#c8c1bf
#171713
#835840
#ba8e86

Layout: Large red wordmark sits top-left. A diagonal queue of photographed models runs from bottom-right foreground into the midground, where it turns into an S-curve of flat red silhouettes that shrinks toward the top. Soft grey negative space surrounds the line.
Typography: Bold red high-contrast serif wordmark in caps, used as the only text.

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photographic
minimal
collage
queue of people
red silhouettes
leather bag
winding line
editorial
cinematic
understated

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Cast of models queuing into a winding line of red silhouettes.
- Look and feel: The background is a seamless pale grey studio sweep with soft, even light. Models in muted brown, black, white and cobalt-blue layers stand in a staggered line, and the man in front holds a glossy black leather clutch. Behind them the line carries on as flat red cut-out silhouettes that snake into the distance and shrink to show depth. Mixing photography with graphic silhouettes gives it a refined, conceptual editorial finish.
- Layout: Large red wordmark sits top-left. A diagonal queue of photographed models runs from bottom-right foreground into the midground, where it turns into an S-curve of flat red silhouettes that shrinks toward the top. Soft grey negative space surrounds the line.
- Typography: Bold red high-contrast serif wordmark in caps, used as the only text.
- Colours: #eeeeee, #dbdada, #c8c1bf, #171713, #835840, #ba8e86 (background #c8c1bf, text #171713, accent #835840).
- Mood and details: editorial, cinematic, understated, queue of people, red silhouettes, leather bag, winding line.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/336573772178567801-e5682fc19dfb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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