Giant stacked Chinese blessing characters overlaid on an orange and a pear

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Lunar New Year · Story · Reference

Giant stacked Chinese blessing characters overlaid on an orange and a pear

Deep crimson background with a grainy riso-like texture and faint thin-line swirl cloud patterns. Soft-glowing gradient illustrations of an orange with a green leaf and a pear make up the lower half of the central column, with the black glyphs blending into them. Gold-orange stylised auspicious clouds with soft shading fill the corners. The finish is warm, matte and grainy, mixing modern type with traditional motifs.

Palette

#d32d3d
#ba2530
#e16a23
#9c2227
#c5582a
#ec8827

Layout: Four huge characters stack vertically down the centre, each pair laid over a round fruit so the lower half of each glyph turns semi-transparent orange. Small date block sits top-left, short vertical couplet lines float at left and right, and the logo and QR code sit in the bottom corners.
Typography: Heavy black Chinese sans display characters that fade into translucent orange where they overlap the fruit; small light sans for the date and vertical couplet lines.

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Design an original Lunar New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Giant stacked Chinese blessing characters overlaid on an orange and a pear.
- Look and feel: Deep crimson background with a grainy riso-like texture and faint thin-line swirl cloud patterns. Soft-glowing gradient illustrations of an orange with a green leaf and a pear make up the lower half of the central column, with the black glyphs blending into them. Gold-orange stylised auspicious clouds with soft shading fill the corners. The finish is warm, matte and grainy, mixing modern type with traditional motifs.
- Layout: Four huge characters stack vertically down the centre, each pair laid over a round fruit so the lower half of each glyph turns semi-transparent orange. Small date block sits top-left, short vertical couplet lines float at left and right, and the logo and QR code sit in the bottom corners.
- Typography: Heavy black Chinese sans display characters that fade into translucent orange where they overlap the fruit; small light sans for the date and vertical couplet lines.
- Colours: #d32d3d, #ba2530, #e16a23, #9c2227, #c5582a, #ec8827 (background #d32d3d, text #ec8827, accent #e16a23).
- Mood and details: auspicious, warm, prosperous, mandarin orange, pear, auspicious clouds, green leaf, QR code.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/33636328461185043-8183c093b3e8.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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