Miniature father and son assembling a TV stand beside embroidered DAD letters on a shirt

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Father's Day · Instagram post · Reference

Miniature father and son assembling a TV stand beside embroidered DAD letters on a shirt

The scene is a close-up of beige linen shirt fabric under soft, warm, diffused light with a shallow depth of field. Stylised 3D clay-like figures of a father and son holding wrenches are assembling a miniature dark metal TV stand with wooden shelves. The letters D, A and D are rendered as raised yarn embroidery in cream and brown, and the A carries a stitched necktie. Scattered screws, nuts, a caster wheel, a screwdriver and loose yarn strands finish the scene in a cosy tan and brown palette.

Palette

#cbaf8e
#b79b7d
#a5886c
#84654b
#977557
#e4caa8

Layout: A top-down view of a beige shirt with its collar and buttons at the top. The script greeting sits upper centre and a small brand line sits just below it. Large embroidered DAD letters fill the lower half, with a boy figure on the left and a kneeling father beside a TV stand on the right.
Typography: Elegant white calligraphic serif script for the greeting; tiny italic serif paired with a bold sans brand mark.

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3d
illustrated
playful
embroidered yarn letters
miniature figures
wrenches
screws and bolts
TV stand
shirt fabric
warm
heartfelt
crafty

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Miniature father and son assembling a TV stand beside embroidered DAD letters on a shirt.
- Look and feel: The scene is a close-up of beige linen shirt fabric under soft, warm, diffused light with a shallow depth of field. Stylised 3D clay-like figures of a father and son holding wrenches are assembling a miniature dark metal TV stand with wooden shelves. The letters D, A and D are rendered as raised yarn embroidery in cream and brown, and the A carries a stitched necktie. Scattered screws, nuts, a caster wheel, a screwdriver and loose yarn strands finish the scene in a cosy tan and brown palette.
- Layout: A top-down view of a beige shirt with its collar and buttons at the top. The script greeting sits upper centre and a small brand line sits just below it. Large embroidered DAD letters fill the lower half, with a boy figure on the left and a kneeling father beside a TV stand on the right.
- Typography: Elegant white calligraphic serif script for the greeting; tiny italic serif paired with a bold sans brand mark.
- Colours: #cbaf8e, #b79b7d, #a5886c, #84654b, #977557, #e4caa8 (background #a5886c, text #e4caa8, accent #e4caa8).
- Mood and details: warm, heartfelt, crafty, embroidered yarn letters, miniature figures, wrenches, screws and bolts, TV stand, shirt fabric.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/33284484742550627-03bba588eba3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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