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Poster · Reference

Poster: Concrete staircase with copy printed on each step

A desaturated, cool-grey photo of speckled concrete stairs is lit from the side, with dark vignetted edges. The copy is part of the environment, so reading it means climbing the stairs, which turns the sense of falling into the argument. The only accent colour is a vivid cyan-blue for the brand, set against the monochrome gritty texture.

Reference image for inspiration. Editable source files are not included.