Top-down SUV drawing a zigzag Christmas tree with tyre tracks

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New Year · Poster · Reference

Top-down SUV drawing a zigzag Christmas tree with tyre tracks

Grainy dark-grey asphalt texture fills the frame, with thin white lane lines at the edges. Black tyre tracks zigzag back and forth to draw a layered conifer with a straight trunk, and a puff of dust near the car suggests motion. The monochrome palette is broken only by the silver vehicle. The visual metaphor is sharp and minimal, showing off driving capability.

Palette

#424041
#2e2d2e
#232122
#171718
#5e5d5e
#cececb

Layout: A bird's-eye view shows a silver SUV at the upper left with zigzag tyre marks trailing down into a tree shape with a trunk, filling the centre. The oval logo is top-right and a stacked greeting is bottom-left, with white road edge lines framing the sides.
Typography: Clean white grotesque sans caps, stacked, with a larger bold year

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photographic
minimal
dark
tyre tracks
christmas tree
top-down car
asphalt texture
clever
bold
premium

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Design an original New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1512 px (same shape as the reference).

Art direction to follow:
- The idea: Top-down SUV drawing a zigzag Christmas tree with tyre tracks.
- Look and feel: Grainy dark-grey asphalt texture fills the frame, with thin white lane lines at the edges. Black tyre tracks zigzag back and forth to draw a layered conifer with a straight trunk, and a puff of dust near the car suggests motion. The monochrome palette is broken only by the silver vehicle. The visual metaphor is sharp and minimal, showing off driving capability.
- Layout: A bird's-eye view shows a silver SUV at the upper left with zigzag tyre marks trailing down into a tree shape with a trunk, filling the centre. The oval logo is top-right and a stacked greeting is bottom-left, with white road edge lines framing the sides.
- Typography: Clean white grotesque sans caps, stacked, with a larger bold year
- Colours: #424041, #2e2d2e, #232122, #171718, #5e5d5e, #cececb (background #2e2d2e, text #cececb, accent #cececb).
- Mood and details: clever, bold, premium, tyre tracks, christmas tree, top-down car, asphalt texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3307399722173432-ffc73407723e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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