Flat-lay of pastry plates and gold cutlery arranged as a Christmas tree

Reference found on Pinterest, saved by Vianey Alee. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Story · Reference

Flat-lay of pastry plates and gold cutlery arranged as a Christmas tree

A deep red linen tablecloth fills the frame, lit softly and evenly from above. Gold, grey and red plates of petite cakes, financiers and cookies are stacked in tiers to suggest a Christmas tree. Brushed-gold forks, spoons and picks, cedar sprigs, white flowers and red berries fill the edges as branches. The result is restrained, symmetrical food styling with a premium matte finish.

Palette

#af2b34
#942127
#6e1d1c
#966a53
#744e3b
#ae8d73

Layout: A centred top-down flat-lay forms a triangular tree shape, with a gold star at the apex and utensils and sprigs forming the base. The white logo sits over the central plate, and small nav elements (menu icon, black store button) sit top right.
Typography: White high-contrast serif caps wordmark with a small script-like accent and Japanese kanji; clean geometric sans in the nav labels.

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photographic
luxury
minimal
christmas tree arrangement
gold star
gold cutlery
pastry plates
cedar sprigs
red berries
elegant
festive
refined

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

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Design an original Christmas Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Flat-lay of pastry plates and gold cutlery arranged as a Christmas tree.
- Look and feel: A deep red linen tablecloth fills the frame, lit softly and evenly from above. Gold, grey and red plates of petite cakes, financiers and cookies are stacked in tiers to suggest a Christmas tree. Brushed-gold forks, spoons and picks, cedar sprigs, white flowers and red berries fill the edges as branches. The result is restrained, symmetrical food styling with a premium matte finish.
- Layout: A centred top-down flat-lay forms a triangular tree shape, with a gold star at the apex and utensils and sprigs forming the base. The white logo sits over the central plate, and small nav elements (menu icon, black store button) sit top right.
- Typography: White high-contrast serif caps wordmark with a small script-like accent and Japanese kanji; clean geometric sans in the nav labels.
- Colours: #af2b34, #942127, #6e1d1c, #966a53, #744e3b, #ae8d73 (background #af2b34, text #ae8d73, accent #6e1d1c).
- Mood and details: elegant, festive, refined, christmas tree arrangement, gold star, gold cutlery, pastry plates, cedar sprigs, red berries.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3307399721885157-6408d686a82e.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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