Ochre dragon coiled around a ring of dancing figures on ice skates

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Lunar New Year · Instagram post · Reference

Ochre dragon coiled around a ring of dancing figures on ice skates

A pale butter-cream background frames a vermilion quatrefoil with an ochre outline. A flat ochre dragon with flame-like fins curls through the shape, encircling cream silhouettes of figures dancing on ice skates in a ring, in the manner of a classic modernist dance painting. The three-colour flat vector palette of red-orange, ochre and cream gives a screen-print gig-poster feel. The composition is symmetrical and badge-like, with the circular dance as its focal point.

Palette

#f1f0b5
#fe4202
#d49a45
#e0d295
#e8742b
#e2b66d

Layout: A centred red quatrefoil fills the square, with a coiled dragon and a circle of dancers at its heart. The title sits at top centre and the venue at bottom centre inside the shape; event details occupy the four cream corners, and the year is set vertically on the left and right edges.
Typography: Bold, compact grotesque sans-serif caps throughout, in red-orange for the date and music headings and ochre for the secondary details; the headline is set in cream.

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illustrated
flat
retro
bright
dragon
dancing figures
ice skaters
quatrefoil shape
flame-like mane
festive
energetic
artsy

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Ochre dragon coiled around a ring of dancing figures on ice skates.
- Look and feel: A pale butter-cream background frames a vermilion quatrefoil with an ochre outline. A flat ochre dragon with flame-like fins curls through the shape, encircling cream silhouettes of figures dancing on ice skates in a ring, in the manner of a classic modernist dance painting. The three-colour flat vector palette of red-orange, ochre and cream gives a screen-print gig-poster feel. The composition is symmetrical and badge-like, with the circular dance as its focal point.
- Layout: A centred red quatrefoil fills the square, with a coiled dragon and a circle of dancers at its heart. The title sits at top centre and the venue at bottom centre inside the shape; event details occupy the four cream corners, and the year is set vertically on the left and right edges.
- Typography: Bold, compact grotesque sans-serif caps throughout, in red-orange for the date and music headings and ochre for the secondary details; the headline is set in cream.
- Colours: #f1f0b5, #fe4202, #d49a45, #e0d295, #e8742b, #e2b66d (background #f1f0b5, text #fe4202, accent #e8742b).
- Mood and details: festive, energetic, artsy, dragon, dancing figures, ice skaters, quatrefoil shape, flame-like mane.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/328481366597944679-4973b8225b25.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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