Creepy hand grabbing a Halloween snack bag

Reference found on Pinterest, saved by Marcus Müller. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Creepy hand grabbing a Halloween snack bag

Saturated purple background with a vintage B-movie poster frame, yellow-and-black film-strip borders and a spider-web corner. A photoreal wrinkled hand with red nails and furry monster fingers grips a red snack bag in front of a cream spiky starburst. Rows of bone and eye icons in pink, yellow and purple flank the sides, and skeleton-shaped snacks dance at the bottom. The print texture adds a grainy retro finish.

Palette

#6613ab
#211935
#a3864b
#ac385c
#5f5541
#f4f2b9

Layout: A retro poster frame with a checkered yellow-black border holds a ribbon banner and a split headline at the top. A creepy hand grabs the hero pack against a starburst in the centre, a dark title box sits below, and small packs with skeleton snacks sit above a bottom CTA ribbon.
Typography: Condensed bold slab-ish yellow caps for the headline; spaced sans caps in pink for the tagline; small spaced caps inside the ribbons.

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starburst
film-strip border
playful
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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1582 px (same shape as the reference).

Art direction to follow:
- The idea: Creepy hand grabbing a Halloween snack bag.
- Look and feel: Saturated purple background with a vintage B-movie poster frame, yellow-and-black film-strip borders and a spider-web corner. A photoreal wrinkled hand with red nails and furry monster fingers grips a red snack bag in front of a cream spiky starburst. Rows of bone and eye icons in pink, yellow and purple flank the sides, and skeleton-shaped snacks dance at the bottom. The print texture adds a grainy retro finish.
- Layout: A retro poster frame with a checkered yellow-black border holds a ribbon banner and a split headline at the top. A creepy hand grabs the hero pack against a starburst in the centre, a dark title box sits below, and small packs with skeleton snacks sit above a bottom CTA ribbon.
- Typography: Condensed bold slab-ish yellow caps for the headline; spaced sans caps in pink for the tagline; small spaced caps inside the ribbons.
- Colours: #6613ab, #211935, #a3864b, #ac385c, #5f5541, #f4f2b9 (background #6613ab, text #f4f2b9, accent #ac385c).
- Mood and details: playful, spooky, bold, creepy hand, bones, spider web, skeleton snacks, starburst, film-strip border.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/324892560619674740-06c9027b8a36.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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