Slow stream of mayo pouring onto a crispy chicken sandwich

Reference found on Pinterest, saved by Gaby Balladares Noboa. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Slow stream of mayo pouring onto a crispy chicken sandwich

Rich royal-blue gradient background, lit evenly, with a thick white keystone outline as the graphic frame. A long, thin creamy sauce stream falls straight down and coils in ribbons on top of a golden, craggy fried chicken fillet with pickles and a bun, which is cropped at the lower edge. The strong contrast between the flat graphic outline and the hyper-real food photography creates the focal point. The finish is a crisp, premium food-hero shot.

Palette

#01235b
#033d79
#1e5b8e
#f1f0ea
#d9985c
#a15631

Layout: A large white outline of the keystone label shape fills the centre, with a bold one-word headline across its middle. A thin vertical sauce stream falls from the top edge through the word and onto a fried chicken sandwich cropped at the bottom; a small logo sits top-left.
Typography: Heavy white condensed flared sans caps for the headline; small wordmark with a tiny serif date line.

All creative ads for FMCG brands, food and beverage brands

photographic
minimal
typographic
sauce pour
keystone outline
fried chicken sandwich
pickles
bold
confident
appetizing

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1548 px (same shape as the reference).

Art direction to follow:
- The idea: Slow stream of mayo pouring onto a crispy chicken sandwich.
- Look and feel: Rich royal-blue gradient background, lit evenly, with a thick white keystone outline as the graphic frame. A long, thin creamy sauce stream falls straight down and coils in ribbons on top of a golden, craggy fried chicken fillet with pickles and a bun, which is cropped at the lower edge. The strong contrast between the flat graphic outline and the hyper-real food photography creates the focal point. The finish is a crisp, premium food-hero shot.
- Layout: A large white outline of the keystone label shape fills the centre, with a bold one-word headline across its middle. A thin vertical sauce stream falls from the top edge through the word and onto a fried chicken sandwich cropped at the bottom; a small logo sits top-left.
- Typography: Heavy white condensed flared sans caps for the headline; small wordmark with a tiny serif date line.
- Colours: #01235b, #033d79, #1e5b8e, #f1f0ea, #d9985c, #a15631 (background #01235b, text #f1f0ea, accent #033d79).
- Mood and details: bold, confident, appetizing, sauce pour, keystone outline, fried chicken sandwich, pickles.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3237030978341904-7315cd72ec2d.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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