Bowls of fresh ingredients arranged into a Christmas tree topped with a Santa hat

Reference found on Pinterest, saved by Gaby Balladares Noboa. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Instagram post · Reference

Bowls of fresh ingredients arranged into a Christmas tree topped with a Santa hat

A top-down flat lay on a textured charcoal slate, with small bowls of salmon, peppers, tomatoes, kiwi, peas, sprouts, lemon and nuts arranged into a triangular tree shape. A red Santa hat sits on the top bowl as the tree's star. Soft, moody food-photography lighting makes the vivid produce colours pop against the dark background. A thin white snowflake icon and a clean white bottom band finish the piece.

Palette

#1a1817
#302d28
#5b4b39
#816f53
#ad955a
#f3f3f3

Layout: Overhead flat-lay food tree fills the left two-thirds on a dark slate background; the greeting stack sits centred on the right with a small snowflake icon below; the logo is top-left and a white footer strip carries the contact line.
Typography: Widely tracked white sans caps paired with a bold lime-green brush script for the festival word; green sans caps for the name.

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elegant

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Design an original Christmas Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Bowls of fresh ingredients arranged into a Christmas tree topped with a Santa hat.
- Look and feel: A top-down flat lay on a textured charcoal slate, with small bowls of salmon, peppers, tomatoes, kiwi, peas, sprouts, lemon and nuts arranged into a triangular tree shape. A red Santa hat sits on the top bowl as the tree's star. Soft, moody food-photography lighting makes the vivid produce colours pop against the dark background. A thin white snowflake icon and a clean white bottom band finish the piece.
- Layout: Overhead flat-lay food tree fills the left two-thirds on a dark slate background; the greeting stack sits centred on the right with a small snowflake icon below; the logo is top-left and a white footer strip carries the contact line.
- Typography: Widely tracked white sans caps paired with a bold lime-green brush script for the festival word; green sans caps for the name.
- Colours: #1a1817, #302d28, #5b4b39, #816f53, #ad955a, #f3f3f3 (background #1a1817, text #f3f3f3, accent #ad955a).
- Mood and details: festive, fresh, elegant, christmas tree made of food, santa hat, snowflake, fresh ingredients in bowls.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3237030973433765-652721a63534.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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