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Bhai Dooj · Instagram post · Reference

Hindi typographic wordplay on Bhai Dooj

A flat solid scarlet-red background with no imagery. The interest comes entirely from the type: bold white Devanagari set against tone-on-tone darker red words that finish the phrase as a pun. A single darker red stroke changes one word's meaning. It's clean, flat and poster-like, with lots of breathing room.

Palette

#e31f26
#fdfdfd
#bd1218
#e67174
#edaaab

Layout: The huge white words for brother and second are stacked at upper left. Smaller dark-red words fill the gaps to complete the phrase, with an added tone-on-tone 'aa' matra that turns Dooj into 'dooja'. The agency logo sits small at bottom right, and the lower half is left as open red space.
Typography: Heavy, chunky Devanagari display in white, with smaller medium-weight Devanagari in deeper red for the connecting words.

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Design an original Bhai Dooj Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Hindi typographic wordplay on Bhai Dooj.
- Look and feel: A flat solid scarlet-red background with no imagery. The interest comes entirely from the type: bold white Devanagari set against tone-on-tone darker red words that finish the phrase as a pun. A single darker red stroke changes one word's meaning. It's clean, flat and poster-like, with lots of breathing room.
- Layout: The huge white words for brother and second are stacked at upper left. Smaller dark-red words fill the gaps to complete the phrase, with an added tone-on-tone 'aa' matra that turns Dooj into 'dooja'. The agency logo sits small at bottom right, and the lower half is left as open red space.
- Typography: Heavy, chunky Devanagari display in white, with smaller medium-weight Devanagari in deeper red for the connecting words.
- Colours: #e31f26, #fdfdfd, #bd1218, #e67174, #edaaab (background #e31f26, text #fdfdfd, accent #bd1218).
- Mood and details: bold, affectionate, witty, devanagari lettering, wordplay.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/32299322321320674-9a40d56c4978.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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