Woman silhouette made of dispersing spice powder, holding a sieve

Reference found on Pinterest, saved by Charrmi Parekh. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Karwa Chauth · Instagram post · Reference

Woman silhouette made of dispersing spice powder, holding a sieve

The background is a soft cream, peach-tinted paper texture. The hero is a woman in profile rendered in rust-red spice powder, with the particles scattering and dispersing at the edges, which ties the image to the spice brand. She holds up a sieve and carries a thali with a karwa pot. The palette stays to rust, red and cream, with airy negative space on the right for the type.

Palette

#f9e3d2
#fdf8f2
#e5b49e
#dc5c32
#e28865

Layout: On the left, a woman in profile holds up a sieve and a thali, and her form dissolves into powder at the lower left. The right column carries centred text between thin red dot-and-line dividers, with the brand logo below it and the contact details at the bottom right.
Typography: Thin rounded sans for the lead line; a large red serif-caps display word; a light sans for the body with red highlights on key words; a bold yellow-and-red logo.

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illustrated
minimal
sieve
puja thali
woman silhouette
spice powder texture
dot-line dividers
tender
warm
artistic

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Design an original Karwa Chauth Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Woman silhouette made of dispersing spice powder, holding a sieve.
- Look and feel: The background is a soft cream, peach-tinted paper texture. The hero is a woman in profile rendered in rust-red spice powder, with the particles scattering and dispersing at the edges, which ties the image to the spice brand. She holds up a sieve and carries a thali with a karwa pot. The palette stays to rust, red and cream, with airy negative space on the right for the type.
- Layout: On the left, a woman in profile holds up a sieve and a thali, and her form dissolves into powder at the lower left. The right column carries centred text between thin red dot-and-line dividers, with the brand logo below it and the contact details at the bottom right.
- Typography: Thin rounded sans for the lead line; a large red serif-caps display word; a light sans for the body with red highlights on key words; a bold yellow-and-red logo.
- Colours: #f9e3d2, #fdf8f2, #e5b49e, #dc5c32, #e28865 (background #f9e3d2, text #dc5c32, accent #e28865).
- Mood and details: tender, warm, artistic, sieve, puja thali, woman silhouette, spice powder texture, dot-line dividers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/321796335876512069-bed05d77ceb8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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