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Independence Day · Instagram post · Reference

Handcuffs vs face mask split comparison

The background is off-white with a subtle radial grey vignette. Flat navy icons of handcuffs and a pleated face mask create a then-versus-now contrast across a thin vertical divider. The design is monochrome navy with no tricolour, relying on the idea rather than decoration. The finish is clean, flat vector art.

Palette

#f3f3f3
#aebdc4
#cfd7da
#7893ae

Layout: Symmetrical split: a navy vertical line divides the canvas, with a year label above an icon on each side. The centred message and greeting sit below, and a footer bar holds the logo at left, social icons and URL in the centre, and the tagline at right.
Typography: Condensed bold sans for the years, a medium geometric sans for the line, a bold geometric sans for the greeting, and small sans text in the footer.

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minimal
flat
handcuffs
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split divider
years comparison
thoughtful
poignant
clean

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Design an original Independence Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Handcuffs vs face mask split comparison.
- Look and feel: The background is off-white with a subtle radial grey vignette. Flat navy icons of handcuffs and a pleated face mask create a then-versus-now contrast across a thin vertical divider. The design is monochrome navy with no tricolour, relying on the idea rather than decoration. The finish is clean, flat vector art.
- Layout: Symmetrical split: a navy vertical line divides the canvas, with a year label above an icon on each side. The centred message and greeting sit below, and a footer bar holds the logo at left, social icons and URL in the centre, and the tagline at right.
- Typography: Condensed bold sans for the years, a medium geometric sans for the line, a bold geometric sans for the greeting, and small sans text in the footer.
- Colours: #f3f3f3, #aebdc4, #cfd7da, #7893ae (background #f3f3f3, text #7893ae, accent #7893ae).
- Mood and details: thoughtful, poignant, clean, handcuffs, face mask, split divider, years comparison.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/318348267420142088-5a49370612ec.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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