White hot air balloon lifting a white sofa through blue sky

Reference found on Pinterest, saved by ricky. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Independence Day · Instagram post · Reference

White hot air balloon lifting a white sofa through blue sky

A bright blue sky with fluffy white clouds, soft sunlight and lens flare. A glossy white balloon carries a white modern sofa in place of a basket, linking the product to the idea of freedom and flight. The palette is a limited blue and white with a small flag in the corner. The render feels clean, photoreal and dreamy.

Palette

#d2d8e7
#f2f3f8
#8db1dc
#3d6cb8
#aec5e4
#729bce

Layout: A giant white balloon fills the upper centre with a huge blue translucent numeral printed on it, and a sofa hangs from its basket in the lower centre. The logo is top-left, a small flag top-right, and a handwritten greeting sits at the left beside the sofa.
Typography: Heavy rounded geometric sans numerals in semi-transparent blue; thin monoline script for the accent word and greeting.

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Design an original Independence Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: White hot air balloon lifting a white sofa through blue sky.
- Look and feel: A bright blue sky with fluffy white clouds, soft sunlight and lens flare. A glossy white balloon carries a white modern sofa in place of a basket, linking the product to the idea of freedom and flight. The palette is a limited blue and white with a small flag in the corner. The render feels clean, photoreal and dreamy.
- Layout: A giant white balloon fills the upper centre with a huge blue translucent numeral printed on it, and a sofa hangs from its basket in the lower centre. The logo is top-left, a small flag top-right, and a handwritten greeting sits at the left beside the sofa.
- Typography: Heavy rounded geometric sans numerals in semi-transparent blue; thin monoline script for the accent word and greeting.
- Colours: #d2d8e7, #f2f3f8, #8db1dc, #3d6cb8, #aec5e4, #729bce (background #f2f3f8, text #3d6cb8, accent #729bce).
- Mood and details: uplifting, airy, celebratory, hot air balloon, floating sofa, clouds, national flag, anniversary number.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/31736372372726548-368a0baddd43.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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