Pencil made of Indian monuments writing the year 1950

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Republic Day · Instagram post · Reference

Pencil made of Indian monuments writing the year 1950

The background is off-white textured paper with lots of negative space. At the centre, an upright pencil has its hexagonal body split into photo panels of Indian monuments, with a grey sharpened tip and a white eraser end on a metal ferrule engraved with a word. Year numerals lie flat in perspective, fading from ghostly grey to solid black, with soft shadows. The finish is clean and conceptual, with colour limited to the monument photos.

Palette

#f2f2f2
#cfd2d3
#acaead
#94837d

Layout: A standing pencil sits at the centre over large perspective numerals: faded earlier years recede behind it and a bold black 1950 lies in front. A centred tagline and a small greeting lockup sit near the bottom, with the logo in the top-right.
Typography: Light grey geometric sans tagline; heavy condensed navy sans caps with a blue script 'Day' overlapping them.

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Rashtrapati Bhavan
year numerals 1950
eraser
thoughtful
patriotic
clean

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Design an original Republic Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Pencil made of Indian monuments writing the year 1950.
- Look and feel: The background is off-white textured paper with lots of negative space. At the centre, an upright pencil has its hexagonal body split into photo panels of Indian monuments, with a grey sharpened tip and a white eraser end on a metal ferrule engraved with a word. Year numerals lie flat in perspective, fading from ghostly grey to solid black, with soft shadows. The finish is clean and conceptual, with colour limited to the monument photos.
- Layout: A standing pencil sits at the centre over large perspective numerals: faded earlier years recede behind it and a bold black 1950 lies in front. A centred tagline and a small greeting lockup sit near the bottom, with the logo in the top-right.
- Typography: Light grey geometric sans tagline; heavy condensed navy sans caps with a blue script 'Day' overlapping them.
- Colours: #f2f2f2, #cfd2d3, #acaead, #94837d (background #f2f2f2, text #94837d, accent #94837d).
- Mood and details: thoughtful, patriotic, clean, pencil, India Gate, Taj Mahal, Rashtrapati Bhavan, year numerals 1950, eraser.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3166662234032931-74c743a54d9e.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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