Blurred portrait with sharp focus-frame metaphor

Reference found on Pinterest, saved by Chloé. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Story · Reference

Blurred portrait with sharp focus-frame metaphor

Passed our creativity review. Full design notes (layout, typography and art direction) are being written and appear here soon.

Palette

#131313
#292929
#424242
#5c5c5c
#9e9e9e
#7e7e7e

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Design an original Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Blurred portrait with sharp focus-frame metaphor.
- Colours: #131313, #292929, #424242, #5c5c5c, #9e9e9e, #7e7e7e.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3166662233545397-a2df3b3658bf.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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