Top-down bundle of coloured pencils arranged as a rakhi

Reference found on Pinterest, saved by Shreeharsha. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Raksha Bandhan · Instagram post · Reference

Top-down bundle of coloured pencils arranged as a rakhi

The background is pure white. A top-down photo of a tight cluster of multicoloured sharpened pencils radiates out like a rakhi flower. A hand-drawn yellow crayon line stands in for the rakhi thread and crosses the canvas diagonally. The lighting is soft and even with only a slight shadow, giving a crisp studio-product finish.

Palette

#fffefe
#e3d7c9
#bba699
#593c41
#7c7a73
#1d161a

Layout: The headline sits top-left in two lines, and the pencil-burst rakhi is centred on a diagonal wavy yellow thread that runs across the frame. The greeting and logo line up bottom-right, with plenty of white space around them.
Typography: Clean geometric sans in black, set in upper and lower case; the greeting is widely letter-spaced; the logo is a heavy black sans with a small paper-plane accent.

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Design an original Raksha Bandhan Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Top-down bundle of coloured pencils arranged as a rakhi.
- Look and feel: The background is pure white. A top-down photo of a tight cluster of multicoloured sharpened pencils radiates out like a rakhi flower. A hand-drawn yellow crayon line stands in for the rakhi thread and crosses the canvas diagonally. The lighting is soft and even with only a slight shadow, giving a crisp studio-product finish.
- Layout: The headline sits top-left in two lines, and the pencil-burst rakhi is centred on a diagonal wavy yellow thread that runs across the frame. The greeting and logo line up bottom-right, with plenty of white space around them.
- Typography: Clean geometric sans in black, set in upper and lower case; the greeting is widely letter-spaced; the logo is a heavy black sans with a small paper-plane accent.
- Colours: #fffefe, #e3d7c9, #bba699, #593c41, #7c7a73, #1d161a (background #fffefe, text #1d161a, accent #1d161a).
- Mood and details: playful, creative, clean, colour pencils, rakhi, yellow crayon thread.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3166662231881066-586c6a058307.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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