Young woman cycling, casting a shadow of a mother teaching a child to ride

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Mother's Day · Instagram post · Reference

Young woman cycling, casting a shadow of a mother teaching a child to ride

Seamless teal-to-aqua studio backdrop with soft, even lighting and a gentle floor horizon. A cutout of a young woman in a purple coat riding a blue bicycle is the focal point. The shadow behind her shows a mother steadying a child on a small bike, which turns the ad into a nostalgic visual metaphor. The layout is clean and uncluttered, with the purple and blue accents popping against the cool teal.

Palette

#57b9ba
#95d0d0
#3f7678
#e6f1ef
#322632

Layout: Bold stacked greeting and a two-line subline are left-aligned at top left, with the logo at top right. The cyclist rides right of centre in the lower half, her storytelling shadow falls to the left, and the URL and social icons sit along the bottom edge.
Typography: Extra-bold geometric sans caps in white for the greeting; light geometric sans in dark grey for the subline; italic heavy sans wordmark

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Young woman cycling, casting a shadow of a mother teaching a child to ride.
- Look and feel: Seamless teal-to-aqua studio backdrop with soft, even lighting and a gentle floor horizon. A cutout of a young woman in a purple coat riding a blue bicycle is the focal point. The shadow behind her shows a mother steadying a child on a small bike, which turns the ad into a nostalgic visual metaphor. The layout is clean and uncluttered, with the purple and blue accents popping against the cool teal.
- Layout: Bold stacked greeting and a two-line subline are left-aligned at top left, with the logo at top right. The cyclist rides right of centre in the lower half, her storytelling shadow falls to the left, and the URL and social icons sit along the bottom edge.
- Typography: Extra-bold geometric sans caps in white for the greeting; light geometric sans in dark grey for the subline; italic heavy sans wordmark
- Colours: #57b9ba, #95d0d0, #3f7678, #e6f1ef, #322632 (background #57b9ba, text #322632, accent #322632).
- Mood and details: nostalgic, heartfelt, fresh, bicycle, shadow storytelling, silhouette of mother teaching child.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/313352086598033943-78308aad32dd.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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