Flat lay of clothing arranged into a large heart

Reference found on Pinterest, saved by Marianna Cherniuk. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Story · Reference

Flat lay of clothing arranged into a large heart

A solid hot-pink seamless background is shot from overhead. Sweaters, jeans, lingerie, flats, scrunchies and sunglasses in pink, black, denim and red are arranged tightly into a heart silhouette. The lighting is even and soft, with gentle shadows under the items. The hand-drawn strikethrough edit adds a cheeky self-love twist.

Palette

#e5568b
#f97bad
#cb4072
#ecced4
#372a37
#764054

Layout: A centred wordmark and size line sit at the top. A large heart-shaped flat lay of garments and accessories fills the middle, and a handwritten line at the bottom is crossed out and replaced by a second line.
Typography: Wide spaced sans caps for the wordmark with a small sans subline. The bottom copy is a thin handwritten marker script, in white with a red strikethrough and a red correction.

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Design an original Valentine's Day Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Flat lay of clothing arranged into a large heart.
- Look and feel: A solid hot-pink seamless background is shot from overhead. Sweaters, jeans, lingerie, flats, scrunchies and sunglasses in pink, black, denim and red are arranged tightly into a heart silhouette. The lighting is even and soft, with gentle shadows under the items. The hand-drawn strikethrough edit adds a cheeky self-love twist.
- Layout: A centred wordmark and size line sit at the top. A large heart-shaped flat lay of garments and accessories fills the middle, and a handwritten line at the bottom is crossed out and replaced by a second line.
- Typography: Wide spaced sans caps for the wordmark with a small sans subline. The bottom copy is a thin handwritten marker script, in white with a red strikethrough and a red correction.
- Colours: #e5568b, #f97bad, #cb4072, #ecced4, #372a37, #764054 (background #cb4072, text #ecced4, accent #e5568b).
- Mood and details: playful, empowering, fun, heart made of clothing, flat lay, strikethrough text, hearts print.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/312789136644496475-4b05bb2c0c75.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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