Crossword puzzle spelling a Valentine's message

Reference found on Pinterest, saved by manuela carrillo z. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Instagram post · Reference

Crossword puzzle spelling a Valentine's message

Deep brick-red background with a faint folded-paper texture and crease lines. Cream tiles form the across words and pale pink tiles mark the down words, with small clue numbers in the corners. A glossy red heart replaces one letter as the focal accent. Flat, editorial finish with a limited red, cream and pink palette.

Palette

#981c10
#f5dde0
#a63831
#e7c6c3
#fdf4e7
#b35350

Layout: Left-aligned headline at top left; a crossword of cream and pink tiles sits in the centre, reading across and down; numbered clues are left-aligned at the bottom.
Typography: Heavy cream slab-serif display with a lighter lead-in word; clean sans letters in the tiles, some in red hand-drawn style; pink sans for the clues.

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typographic
flat
playful
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red heart
paper texture
witty
warm
thoughtful

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Crossword puzzle spelling a Valentine's message.
- Look and feel: Deep brick-red background with a faint folded-paper texture and crease lines. Cream tiles form the across words and pale pink tiles mark the down words, with small clue numbers in the corners. A glossy red heart replaces one letter as the focal accent. Flat, editorial finish with a limited red, cream and pink palette.
- Layout: Left-aligned headline at top left; a crossword of cream and pink tiles sits in the centre, reading across and down; numbered clues are left-aligned at the bottom.
- Typography: Heavy cream slab-serif display with a lighter lead-in word; clean sans letters in the tiles, some in red hand-drawn style; pink sans for the clues.
- Colours: #981c10, #f5dde0, #a63831, #e7c6c3, #fdf4e7, #b35350 (background #981c10, text #fdf4e7, accent #b35350).
- Mood and details: witty, warm, thoughtful, crossword grid, letter tiles, red heart, paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/312507661668696617-4e662d7924c8.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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