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Creative · Reference

Creative: Money-transfer savings campaign shown on a subway platform

Create a wide transit billboard with a hard vertical split between a warm outdoor photograph and a saturated lime-green text panel. Show an affectionate older couple in a sunlit park on the left, while the right side carries oversized dark navy and black promotional typography. Use high contrast, strong horizontal alignment, and small logos and disclaimer text along the bottom edge. The overall finish is candid, high-impact, and optimized for quick reading in public space.

Reference image for inspiration. Editable source files are not included.