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Poster · Reference

Poster: Man's body standing in for the letter A, slimming down across three rows

A flat, saturated lemon-yellow background with no texture. Photographic cut-outs of a bald man in black briefs work as letterforms; he loses weight step by step down the page until he is toned in the last row. High contrast between black type and yellow gives a punchy, simple visual gag. A small yellow-and-black circular emblem anchors the base.

Reference image for inspiration. Editable source files are not included.

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