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Creative · Reference
Creative: Purple cabbage presented as a plant-based hero product
A pale lavender vertical poster is mounted in a black sidewalk advertising frame against a softly blurred European city street. A saturated purple cabbage sits prominently in the lower-middle area, with a small irregular white badge overlapping its upper-left edge. Deep teal-green lettering creates strong contrast, while the blurred architecture and paving add documentary street context. The finish is crisp, cheeky, and campaign-led with restrained colour blocking.
Reference image for inspiration. Editable source files are not included.
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