Backlit silhouette of a woman with a search bar over her mouth

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Women's Day · Instagram post · Reference

Backlit silhouette of a woman with a search bar over her mouth

The frame is pure white with a high-contrast, rim-lit black silhouette of a woman with loose hair. A white search-engine bar censoring her mouth is the conceptual focal point, with an asterisk answered by a footnote. Red is the only accent colour, used for the closing message. The finish is stark and editorial, like a conceptual print ad.

Palette

#fefefe
#010101
#0e0a0b
#d2d2d2
#352524
#000000

Layout: A centred black silhouette of a head and shoulders fills the white square, with a small search bar across the mouth. An asterisk footnote sits right, the red hashtag and greeting are centred at the bottom, and the logo and URL sit in the top corners.
Typography: A clean geometric sans throughout: small grey footnote, and a larger red hashtag with a smaller red greeting.

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Your logo (optional)

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Design an original Women's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Backlit silhouette of a woman with a search bar over her mouth.
- Look and feel: The frame is pure white with a high-contrast, rim-lit black silhouette of a woman with loose hair. A white search-engine bar censoring her mouth is the conceptual focal point, with an asterisk answered by a footnote. Red is the only accent colour, used for the closing message. The finish is stark and editorial, like a conceptual print ad.
- Layout: A centred black silhouette of a head and shoulders fills the white square, with a small search bar across the mouth. An asterisk footnote sits right, the red hashtag and greeting are centred at the bottom, and the logo and URL sit in the top corners.
- Typography: A clean geometric sans throughout: small grey footnote, and a larger red hashtag with a smaller red greeting.
- Colours: #fefefe, #010101, #0e0a0b, #d2d2d2, #352524, #000000 (background #fefefe, text #000000, accent #000000).
- Mood and details: bold, empowering, thoughtful, silhouette, search bar, asterisk, spiral logo.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/309341068141700739-3feeb52d94e0.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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