Man in sage-grey panjabi reclining on stairs

Reference found on Pinterest, saved by Emily Delius. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Eid · Instagram post · Reference

Man in sage-grey panjabi reclining on stairs

Overhead editorial photo on a diagonal staircase of terracotta steps with deep green runner and an ornate black wrought-iron balustrade in the corner. Warm, slightly flashy lighting with film-grain and distressed texture edges gives a magazine feel. Model in muted sage kurta with embroidered chest band, white trousers and brown loafers is the focal point. Cream monoline-style calligraphic mark cuts across the image with a small badge seal near the bottom.

Palette

#9d7861
#6c6350
#bba290
#41503f
#2e3b31
#222a26

Layout: Top-down overhead shot of a model lying diagonally across green-carpeted terracotta stairs; brand wordmark small at top center, bold cream calligraphic collection name overlaid at center-left, small tagline at right-middle and tiny body copy at bottom.
Typography: Heavy geometric Arabic-script display in cream with circular dots; widely tracked small sans caps for brand and tagline; micro sans caps paragraph.

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photographic
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staircase
wrought-iron railing
Arabic calligraphic wordmark
green carpet
editorial
sophisticated
moody

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Design an original Eid Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Man in sage-grey panjabi reclining on stairs.
- Look and feel: Overhead editorial photo on a diagonal staircase of terracotta steps with deep green runner and an ornate black wrought-iron balustrade in the corner. Warm, slightly flashy lighting with film-grain and distressed texture edges gives a magazine feel. Model in muted sage kurta with embroidered chest band, white trousers and brown loafers is the focal point. Cream monoline-style calligraphic mark cuts across the image with a small badge seal near the bottom.
- Layout: Top-down overhead shot of a model lying diagonally across green-carpeted terracotta stairs; brand wordmark small at top center, bold cream calligraphic collection name overlaid at center-left, small tagline at right-middle and tiny body copy at bottom.
- Typography: Heavy geometric Arabic-script display in cream with circular dots; widely tracked small sans caps for brand and tagline; micro sans caps paragraph.
- Colours: #9d7861, #6c6350, #bba290, #41503f, #2e3b31, #222a26 (background #6c6350, text #222a26, accent #222a26).
- Mood and details: editorial, sophisticated, moody, staircase, wrought-iron railing, Arabic calligraphic wordmark, green carpet.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/308918855713130057-3acfcdfcb2df.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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