2025 built from concrete blocks with miniature workers and a loader

Reference found on Pinterest, saved by Catherina Lee. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

2025 built from concrete blocks with miniature workers and a loader

A deep teal-green gradient background with faint architectural sketches of houses. Photoreal white aerated-concrete blocks form chunky numerals that cast soft shadows. Miniature workers in orange hi-vis vests and a yellow loader add scale and a narrative of construction. The finish is polished and slightly cinematic.

Palette

#02403e
#0c5855
#296d6a
#b6b7b7
#788d8e
#ebeae7

Layout: Large block-built year numerals sit in the centre, with tiny figures and a wheel loader on top. The logo is in a white circle top-left, social icons are top-right, and the greeting and tagline are centred in the lower third.
Typography: Elegant high-contrast serif for the headline with a thin cyan script overlay; a small clean sans tagline framed by ornamental rules

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: 2025 built from concrete blocks with miniature workers and a loader.
- Look and feel: A deep teal-green gradient background with faint architectural sketches of houses. Photoreal white aerated-concrete blocks form chunky numerals that cast soft shadows. Miniature workers in orange hi-vis vests and a yellow loader add scale and a narrative of construction. The finish is polished and slightly cinematic.
- Layout: Large block-built year numerals sit in the centre, with tiny figures and a wheel loader on top. The logo is in a white circle top-left, social icons are top-right, and the greeting and tagline are centred in the lower third.
- Typography: Elegant high-contrast serif for the headline with a thin cyan script overlay; a small clean sans tagline framed by ornamental rules
- Colours: #02403e, #0c5855, #296d6a, #b6b7b7, #788d8e, #ebeae7 (background #02403e, text #ebeae7, accent #0c5855).
- Mood and details: aspirational, confident, playful, concrete block numerals, miniature construction workers, bulldozer, faint building line drawings.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/307933693295297415-9076e8b761d1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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