Hand holding a brown brogue so it becomes a face, with red nails as eyes

Reference found on Pinterest, saved by Direção de Arte 2014.2. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Hand holding a brown brogue so it becomes a face, with red nails as eyes

A soft white-to-light-grey gradient studio background with even, glossy product lighting. A hand grips a polished cognac brogue from behind, so the two red-lacquered fingernails read as eyes and the open shoe mouth reads as a gaping mouth. A metallic cuff and tweed sleeve at the bottom suggest a torso. The visual pun turns the product into a character, and the retouch is high-end and crisp.

Palette

#fafafa
#e9e6e3
#ba8a75
#9e5542
#d3bcaf
#712c25

Layout: The vertical hand-and-shoe figure rises from the bottom centre and fills most of the frame like a portrait. A small italic tagline and the logo are right-aligned in the top-right corner, with clean white negative space around them.
Typography: Italic serif for the tagline; wide geometric sans caps for the logo, with a small letterspaced subline.

All creative ads for shoe and sneaker brands, fashion brands

photographic
minimal
playful
brogue shoe as face
red-painted fingernails as eyes
hand puppet
tweed sleeve
witty
quirky
stylish

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Hand holding a brown brogue so it becomes a face, with red nails as eyes.
- Look and feel: A soft white-to-light-grey gradient studio background with even, glossy product lighting. A hand grips a polished cognac brogue from behind, so the two red-lacquered fingernails read as eyes and the open shoe mouth reads as a gaping mouth. A metallic cuff and tweed sleeve at the bottom suggest a torso. The visual pun turns the product into a character, and the retouch is high-end and crisp.
- Layout: The vertical hand-and-shoe figure rises from the bottom centre and fills most of the frame like a portrait. A small italic tagline and the logo are right-aligned in the top-right corner, with clean white negative space around them.
- Typography: Italic serif for the tagline; wide geometric sans caps for the logo, with a small letterspaced subline.
- Colours: #fafafa, #e9e6e3, #ba8a75, #9e5542, #d3bcaf, #712c25 (background #e9e6e3, text #712c25, accent #9e5542).
- Mood and details: witty, quirky, stylish, brogue shoe as face, red-painted fingernails as eyes, hand puppet, tweed sleeve.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/307089268315479551-cb5f4a4338e1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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