Paper-cut diorama window filled with New Year gift foods and wine

Reference found on Pinterest, saved by S. Yee. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Banner · Reference

Paper-cut diorama window filled with New Year gift foods and wine

The background is a soft blush-peach wall embossed with a spiral cloud pattern. The central window is carved into layered red paper-cut depth: plum branches, hanging lanterns, knot charms, fans and a fish. Real product photography sits inside the paper diorama under soft, even studio light that creates gentle drop shadows between the layers. It feels premium and tactile, with shades of red on peach.

Palette

#efbfa8
#9f2828
#d04a40
#651918
#dc9b86
#9a614d

Layout: A big cutout shaped like the platform's cat-head logo is recessed into the centre of a pale peach patterned wall, with the red Chinese headline and dates centred above it. The products (snack trays, a wine bottle, a baijiu jar, a lobster and a box of pastries) sit in a row inside the cutout. Cream cloud swirls spill out over the edges on both sides.
Typography: Bold red Chinese display characters with a boxed seal-style logo mark; small red sans-serif date line.

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3d
traditional
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ornate
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lanterns
auspicious clouds
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folding fans
koi fish
festive
abundant
warm

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Design an original Lunar New Year banner for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1200 × 628 px.

Art direction to follow:
- The idea: Paper-cut diorama window filled with New Year gift foods and wine.
- Look and feel: The background is a soft blush-peach wall embossed with a spiral cloud pattern. The central window is carved into layered red paper-cut depth: plum branches, hanging lanterns, knot charms, fans and a fish. Real product photography sits inside the paper diorama under soft, even studio light that creates gentle drop shadows between the layers. It feels premium and tactile, with shades of red on peach.
- Layout: A big cutout shaped like the platform's cat-head logo is recessed into the centre of a pale peach patterned wall, with the red Chinese headline and dates centred above it. The products (snack trays, a wine bottle, a baijiu jar, a lobster and a box of pastries) sit in a row inside the cutout. Cream cloud swirls spill out over the edges on both sides.
- Typography: Bold red Chinese display characters with a boxed seal-style logo mark; small red sans-serif date line.
- Colours: #efbfa8, #9f2828, #d04a40, #651918, #dc9b86, #9a614d (background #efbfa8, text #651918, accent #d04a40).
- Mood and details: festive, abundant, warm, paper-cut layers, lanterns, auspicious clouds, plum blossoms, folding fans, koi fish.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/30540103720895418-aa3da4067cd6.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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