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Mother's Day · Instagram post · Reference

Top-down latte cup forming the O in MOM

Warm beige-tan background with a subtle speckled halftone texture. A photographic top-down cappuccino in a white cup and saucer, topped with a rosetta heart, becomes the O of the word and has a soft drop shadow. The palette stays in coffee browns and cream, with white used for accent type. The finish is clean and minimal, and the visual pun is the focal point.

Palette

#cca881
#e2bf99
#dbcec2
#be916d
#7c4d2d
#efe5da

Layout: Centered composition: small sans line above a huge brown MOM wordmark with a top-down coffee cup replacing the O at dead centre; greeting lockup below centre. Logo sits top right, phone numbers bottom left and URL bottom right, with generous empty space around them.
Typography: Heavy geometric sans caps for MOM in coffee brown; light rounded sans for the tagline; flowing brown script overlaid on white bold sans caps for the greeting

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photographic
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heart latte art
letter substitution
textured paper
warm
cozy
affectionate

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Top-down latte cup forming the O in MOM.
- Look and feel: Warm beige-tan background with a subtle speckled halftone texture. A photographic top-down cappuccino in a white cup and saucer, topped with a rosetta heart, becomes the O of the word and has a soft drop shadow. The palette stays in coffee browns and cream, with white used for accent type. The finish is clean and minimal, and the visual pun is the focal point.
- Layout: Centered composition: small sans line above a huge brown MOM wordmark with a top-down coffee cup replacing the O at dead centre; greeting lockup below centre. Logo sits top right, phone numbers bottom left and URL bottom right, with generous empty space around them.
- Typography: Heavy geometric sans caps for MOM in coffee brown; light rounded sans for the tagline; flowing brown script overlaid on white bold sans caps for the greeting
- Colours: #cca881, #e2bf99, #dbcec2, #be916d, #7c4d2d, #efe5da (background #cca881, text #7c4d2d, accent #7c4d2d).
- Mood and details: warm, cozy, affectionate, latte art cup, heart latte art, letter substitution, textured paper.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/304415256084877402-89f6be958e11.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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