Top-down car whose headlights cast a Christmas-tree shadow

Reference found on Pinterest, saved by Alena Pikul. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Poster · Reference

Top-down car whose headlights cast a Christmas-tree shadow

A dark, textured asphalt surface is shot from directly above. A green car's headlights throw a cone of cool white light onto a small green shrub, whose long shadow forms a Christmas-tree shape. Brand green accents the car, the bush and the year against a near-black palette, which makes this a witty visual pun built on real lighting.

Palette

#202028
#111119
#3a3c43
#53535a
#676c6e

Layout: A top-down car sits at the bottom centre, and its headlight beam spreads upward onto a round bush whose shadow forms a tree silhouette in the centre. The greeting is stacked top-left, with the logo bottom-left and app-store badges bottom-right.
Typography: Clean geometric sans: a light-and-bold mix for the greeting, with the year in bold green.

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Design an original New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Top-down car whose headlights cast a Christmas-tree shadow.
- Look and feel: A dark, textured asphalt surface is shot from directly above. A green car's headlights throw a cone of cool white light onto a small green shrub, whose long shadow forms a Christmas-tree shape. Brand green accents the car, the bush and the year against a near-black palette, which makes this a witty visual pun built on real lighting.
- Layout: A top-down car sits at the bottom centre, and its headlight beam spreads upward onto a round bush whose shadow forms a tree silhouette in the centre. The greeting is stacked top-left, with the logo bottom-left and app-store badges bottom-right.
- Typography: Clean geometric sans: a light-and-bold mix for the greeting, with the year in bold green.
- Colours: #202028, #111119, #3a3c43, #53535a, #676c6e (background #202028, text #676c6e, accent #676c6e).
- Mood and details: clever, quiet, festive, christmas tree shadow, headlight beam, asphalt, green car, bush.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/3025924746469806-349cd8e1bae1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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