Wooden sofa with a bow and arrow over its backrest, in front of a ten-headed Ravana sketch

Reference found on Pinterest, saved by Natasha Shah. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

Wooden sofa with a bow and arrow over its backrest, in front of a ten-headed Ravana sketch

Flat sky-blue background with a light, low-contrast blue line illustration of the ten-headed demon king behind the product. A photographed teak sofa with grey cushions casts a soft shadow, and a golden bow with a drawn arrow is placed over its backrest, pointing up at the demon. The clever product-meets-festival idea is the focal point, with generous negative space and no ornament.

Palette

#9ee6fe
#8dcbe2
#83b5c7
#666362
#413c3e
#937865

Layout: Centred product cutout sits in the lower-middle, with a pale line sketch of Ravana behind it. The greeting is centred below the sofa, the logo is top right, the URL is bottom left, and a thin dark border frames the canvas.
Typography: Clean wide geometric sans in slate-grey caps for the greeting; small sans for the URL; the logo uses a sans wordmark in a yellow square bracket.

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Wooden sofa with a bow and arrow over its backrest, in front of a ten-headed Ravana sketch.
- Look and feel: Flat sky-blue background with a light, low-contrast blue line illustration of the ten-headed demon king behind the product. A photographed teak sofa with grey cushions casts a soft shadow, and a golden bow with a drawn arrow is placed over its backrest, pointing up at the demon. The clever product-meets-festival idea is the focal point, with generous negative space and no ornament.
- Layout: Centred product cutout sits in the lower-middle, with a pale line sketch of Ravana behind it. The greeting is centred below the sofa, the logo is top right, the URL is bottom left, and a thin dark border frames the canvas.
- Typography: Clean wide geometric sans in slate-grey caps for the greeting; small sans for the URL; the logo uses a sans wordmark in a yellow square bracket.
- Colours: #9ee6fe, #8dcbe2, #83b5c7, #666362, #413c3e, #937865 (background #9ee6fe, text #413c3e, accent #413c3e).
- Mood and details: clever, calm, festive, ravana line sketch, bow and arrow, sofa.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/300263500167079615-2de9dc4fd513.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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